A new website design for an existing client - a local catering company in Long Crendon, near Aylesbury Buckinghamshire. This web-site is for a niche area of their work and is a specialist birthday cake site for football fans.
Any premiership or league club shirt can be made into a replica birthday cake in the fan's team's favourite colours!
Crendon Cakes is an existing customer producing custom fancy cakes in an amazing range of designs. They had the idea for some niche web-sites serving specific groups of clients.
We were able to create a low-cost shell site that would easily be re-skinned in different designs for the various cake types they wanted to sell. For a new site, all that was needed was a new hosting account, new graphics, a few tweaks to the CSS style sheet design, and replacement text.
We provide the web-hosting for this account and have also provided the structure for a MySQL database to serve this and its sister sites.
Pages are designed to look clean, however much information our client adds to the CMS. We use jQuery to add interaction and let the user explore the pages, opening and closing panels of additional detailed text as they choose.
We'll be able to quickly add in a bespoke Content Management System (CMS) that lets Crendon Cakes add new categories (i.e. Football Leagues), and clubs, and then replicate and amend the content (text and photos). There are no restrictions on the amount of clubs they can add, so World domination in the football gift cake industry could be imminent!
All the pages created by the simple CMS immediately create a new page on the web-site that is automatically optimised for Google and other search engines, including re-writing of the URL for best SEO practises.