The Firework shop in Aylesbury, Buckinghamshire stocks a great range of fireworks at terrific prices, including all sorts of fantastic rockets and multi-shot barrages. The site is set up ready for eCommerce, as soon as a courier can be found to handle explosives!
The fireworks shop website allows this local business to have a year-round presence on the internet to support a high-street outlet that only opens during specific fireworks seasons.
The site is a PHP-driven bespoke CMS site that lets the client display new fireworks in a number of categories, and include text, images, videos etc. As a responsive website, it automatically reconfigures the screen for whatever device is being used. Suitability for mobile use is critical, not only for people browsing on the move (e.g. looking for the shop while out and about), but to ensure your website appears on Google Mobile results.
A feature of the website design is the 'parallax' photos which appear to move in the background as the page is scrolled. The design is based on the Materialize Google Material Design CSS Framework. Videos are a big part of the website because they most easily convince the user that the product is for them. Unlike most eCommerce websites, the video is the first and largest feature of the product page. This is possible as the entire site is a bespoke design - off the shelf commercial shopping cart systems don't yet offer such features.
The whole site was created from scratch in little over a week, at a far lower cost than purchasing shopping cart templates and setting up the software.
The site allows people to browse and put together a collection of fireworks, then send their 'shopping basket' to the site where the order is assembled ready for collection. Laws regarding the transit of explosives prevents them from having full ecommerce and despatching goods, although we may be able to do so by selling sealed cases of display fireworks in the future. The site has proven very popular, bringing customers to the Buckinghamshire shop from as far away as Wales and London!