This is an example of our 'responsive' web design for desktop, iPads and smartphones.

2012 BCET Aylesbury

A new web-site design for BCET of Aylesbury, Buckinghamshire. BCET and a designer and manufacturer of coils, windings and transformers and required a modern site to replace an old one that had extremely poor search engine performance.

At the same time, we also developed a sister site using the same design for their Hayward Plastics heat-shrink tubing & sleeving business. Having a separate site enhances search engine optimisation for each independent product line and makes each site more usable for clients.


The existing BCET website had been established for a number of years but suffered poor performance on search engines. This was down to a lack of Search Engine Optimisation (SEO) but also because it was hosted within a frame, therefore Google wouldn't consider any of the content to properly belong to the site (because it was coded as being fetched from another domain).

We re-hosted the site properly, created a simple website design, and properly optimised each page individually for search engines. We also added an XML sitemap (as we do as standard for all web-design clients) to help Google and other search engines understand the site context.

Every website we create receives personal attention to every page to optimise the page individually according to its content and the intended key-words.

We also re-skinned the same design and added replacement content for BCET's sister company, Hayward Plastics, a manufacturer of heat-shrink plastic tubing.


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